IKEA
STORE LAUNCH
To mark the launch of their new Sheffield store, IKEA launched the “Wonderful Every Day” campaign. This was a series of pup up events all around Sheffield and Rotherham. Working alongside a leading London agency, I captured and produced a series of Instagram stories to promote each stop of the tour. A major part of this was “Allen the Peregrine” - a sculpture made entirely out of the iconic IKEA allen keys. The below video is the story of that.
OTHER WORK
